Fintech Beat Podcast

Game titles and Social Media May Help Prevent HIV in At-Risk Gay Guys


Pic: Jonathan Kitchen/Getty Images

Long afterwards the top on the American

AIDS

crisis,

HIV

still is an issue among homosexual men, who are clinically determined to have the illness at a consistent level “more than 40 times that of ladies and more than 44 times that of other men,” as a
present paper
when you look at the

Diary of Health Web Research

explains. The paper, a survey of several tech-driven strategies to decrease the price of

HIV

within at-risk population, factors toward the new generation of (hopefully) effective


interventions.

There are a few fascinating options in the pipeline, since research’s
pr release explains
:


One interactive website, Sexpulse, crafted by health professionals and computer boffins to a target guys who find sexual partners on line, successfully lowered risky intimate behaviors. Another website, Keep It Up! (

KIU

), utilized games to help reduce rates of unprotected rectal intercourse. A third effort, a downloadable game, helped mitigate embarrassment felt by some teenage boys that sex with men, even though the decrease in dangerous intimate behavior was not mathematically


significant.

The challenge here’s much less about

just what

information to supply, considering the fact that the basic principles of exactly how

HIV

and

AIDS

work happen fairly well-publicized at this stage, than ideas on how to provide it, since simply discussing that a conduct is actually harmful is frequently not enough to improve


it.

It is advisable to highlight this doesn’t simply apply to homosexual guys; folks do all kinds of dangerous actions, from substance abuse to overeating to cigarette smoking to presenting sedentary lifestyles, despite being informed they truly are unsafe. This is why issue of getting individuals generate more healthy choices is actually an enormous part of issue for public-health experts — creating a fruitful conduct intervention could be an extremely difficult move to make. (we will be publishing a lengthier, much more detailed article with this subject matter


eventually.)

A few of the most of good use approaches wisely target internet sites â€” peer pressure can influence us in ways other appeals typically usually do not. It was borne call at the


review:


On social networks such Twitter and Twitter, prominent people can distribute

HIV

-prevention emails to their buddies and supporters. The posting of data about

HIV

screening via trustworthy resources on a myspace and facebook appeared to increase requests for

HIV

screening kits, one study discovered. Another study unearthed that using view leaders to share

HIV

-prevention info via social support systems may boost evaluation prices and bolster condom utilize during anal intercourse with associates found


on the web.


It really is a tremendously unusual quirk of person thought that presentation the same kind of info in a slightly different way can cause much better outcomes. Fortunately, professionals are starting to take advantage of


this.

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